96 Hours, the San Francisco's four-day weekend entertainment tabloid section, launched in the spring of 2006. I wrote this four-panel sales piece, as well as numerous in-paper ads and circulation pieces.

I've written media kits for most of the newspaper's sections. Here's one highlighting The Chronicle's award-winning food coverage.

The full-page ad on the left appeared in the program of the California Shakespeare Festival. I've also written more than my fair share of datasheets, and you can view two here: one for SFGate's real estate portal and one research-heavy one about the readership of The Chronicle and its online partner.

Four days a week, I prepare the "Tomorrow in The Chronicle" ad, choosing the top stories by consulting editors and perusing various online budgets. I also use this information to create :15 radio spots for local stations and for animated banner ads on SFGate.com. Click for PDFs.

These are known as FSIs, Free-Standing Inserts. They're tricky, because they can have dozens of permutations that all look very, very much alike.

I was for a long time the go-to guy when it came to car-related advertising sections. I edited the weekly "Auto Buys" section and the 60- to 72-page glossy program to the San Francisco International Auto Show, held annually at Moscone Center. These pages are from the last program I edited, with copy supplied by the auto show organizers and a syndicated service.

Sometimes it's fun to do a little point-of-purchase piece. Or a holiday card.